Social Proof
A psychological phenomenon where people follow the actions of others in an attempt to reflect correct behavior for a given situation.
A psychological phenomenon where people follow the actions of others in an attempt to reflect correct behavior for a given situation.
A decision-making strategy where individuals are prompted to make a choice rather than defaulting to a pre-set option.
An approach to design that relies on data and analytics to inform decisions and measure success.
The process of planning, creating, and managing content in a way that is user-centered and purpose-driven.
Feature Adoption Rate (FAR) is the percentage of users who adopt a new feature within a specified time period after its release.
A cognitive bias that leads individuals to prefer things to remain the same rather than change, often resisting new options or changes.
The arrangement of information in a way that prioritizes the most important content, guiding users through the information in a logical order.
Environmental signals that influence behavior and decision-making, such as signage, prompts, or notifications.
A cognitive bias where consumers change their preference between two options when presented with a third, less attractive option.