Personalization
The process of tailoring a product or experience to meet the individual needs and preferences of users.
The process of tailoring a product or experience to meet the individual needs and preferences of users.
The practice of preserving a user's data and settings between sessions in an application.
A strategy where engaging, preferred activities are used to motivate users to complete less engaging, necessary tasks.
Pre-selected options in a user interface that are chosen to benefit the majority of users.
A design approach that uses data, algorithms, and predictive analytics to anticipate user needs and behaviors, creating more personalized and effective experiences.
A fictional character created to represent a user type that might use a site, brand, or product in a similar way, guiding design decisions.
A technique used to evaluate a product or system by testing it with real users to identify any usability issues and gather qualitative and quantitative data on their interactions.
A prompt or cue that initiates a behavior or response, often used in behavior design to encourage specific actions.
Modifications or additions to a system that encourage specific user behaviors.