Behavioral Targeting
A marketing strategy that uses user behavior data to deliver personalized advertisements and content.
144 topics found for
“user preferences”
Ethnographic Research
A qualitative research method that studies people in their natural environments to understand their behaviors, cultures, and experiences.
Diversification Bias
A cognitive bias where people prefer a greater variety of options when making simultaneous choices compared to sequential choices.
Defaulting
The practice of setting defaults in decision environments to influence outcomes, often used in behavioral economics and design.
Heuristic
A rule-of-thumb or shortcut that simplifies decision-making and problem-solving processes.
Voice and Tone
The style and attitude of the communication in a product, reflecting the brand's personality and affecting how messages are perceived by users.
Discounted Utility
A concept in behavioral economics that describes how future benefits are perceived as less valuable than immediate ones.
RIA
Rich Internet Application (RIA) is a web application that offers interactive and engaging user experiences similar to desktop applications.
Present Bias
A cognitive bias where individuals give stronger weight to payoffs that are closer to the present time compared to those in the future.