Projection Bias
The tendency to overestimate how much our future preferences and behaviors will align with our current preferences and behaviors.
The tendency to overestimate how much our future preferences and behaviors will align with our current preferences and behaviors.
A cognitive bias where people prefer a smaller set of higher-quality options over a larger set with lower overall quality.
The discrepancy between what people intend to do and what they actually do.
A set of principles describing how the human mind organizes visual information into meaningful wholes.
A cognitive bias where individuals better remember the most recent information they have encountered, influencing decision-making and memory recall.
The practice of designing products, services, and environments with a focus on the overall user experience.
A schedule of reinforcement where a desired behavior is reinforced every time it occurs, promoting quick learning and behavior maintenance.
A cognitive bias where people disproportionately prefer smaller, immediate rewards over larger, later rewards.
The mental and physical effort required to complete a task, influencing user experience and performance.