Reciprocal Altruism
A behavior in which an individual provides a benefit to another with the expectation that the favor will be returned in the future, fostering mutual cooperation and long-term relationships.
A behavior in which an individual provides a benefit to another with the expectation that the favor will be returned in the future, fostering mutual cooperation and long-term relationships.
A Gestalt principle where elements that are located within the same closed region are perceived as being grouped together.
The study of social relationships, structures, and processes.
The totality of all interactions a customer has with a brand, shaping their overall perception and relationship with the brand.
The tendency to believe that large or significant events must have large or significant causes.
A dark pattern where the product asks for the user's social media or email credentials and then spams all the user's contacts.
A dark pattern where a product sneaks an additional item into the user's shopping cart, often through a pre-selected checkbox.
A dark pattern where users are unknowingly signed up for a recurring subscription.
A dark pattern where a free trial ends and the user is automatically charged without warning.