Pratfall effect
A psychological phenomenon where individuals are perceived as more likable if they make a mistake, provided they are generally competent.
A psychological phenomenon where individuals are perceived as more likable if they make a mistake, provided they are generally competent.
A form of regression analysis where the relationship between the independent variable and the dependent variable is modeled as an nth degree polynomial.
The process of creating visual representations of data or information to enhance understanding and decision-making.
A statistical method that models the relationship between a dependent variable and one or more independent variables by fitting a linear equation to observed data.
Information Visualization (InfoVis) is the study and practice of visual representations of abstract data to reinforce human cognition.
A social norm of responding to a positive action with another positive action, fostering mutual benefit and cooperation.
ARIA attributes that define additional characteristics of elements, such as roles and relationships.
A seamless and integrated customer experience across multiple channels, such as online, mobile, and in-store.
Moment of Truth (MoT) refers to any instance where a customer interacts with a brand, product, or service in a way that leaves a significant impression.