First Touch
The initial interaction a customer has with a brand.
89 topics found for
“user relationships”
Ethical Data Use
The practice of collecting, processing, and using data in ways that respect privacy, consent, and the well-being of individuals.
Decision Tree
A tree-like model of decisions and their possible consequences, used in data mining and machine learning for both classification and regression tasks.
Multiple Regression
A statistical technique that uses several explanatory variables to predict the outcome of a response variable, extending simple linear regression to include multiple input variables.
Emotional Intelligence
The ability to recognize, understand, and manage one's own emotions and the emotions of others.
Sales Funnel
Often referred to as "marketing funnel", a model that represents the user journey from awareness to purchase used to analyze and optimize conversion of prospects to customers.
Color Theory
The body of practical guidance to color mixing and the visual effects of specific color combinations.
Brand Touchpoint
Any interaction or communication between a brand and its audience.
Peltzman Effect
The hypothesis that safety measures may lead to behavioral changes that offset the benefits of the measures, potentially leading to risk compensation.