Churn
The rate at which customers stop using a product or service, often used as a metric to measure customer retention.
The rate at which customers stop using a product or service, often used as a metric to measure customer retention.
A visual tool used to map out the components and features of a product, showing how they relate to each other and to the overall product vision.
The hypothesis that safety measures may lead to behavioral changes that offset the benefits of the measures, potentially leading to risk compensation.
Customer Experience (CX) is the overall perception and feeling a customer has when interacting with a company, its products, or services.
The percentage of customers who stop using a product or service during a specific time period.
The percentage of email recipients who open a given email.
A logical fallacy that occurs when one assumes that what is true for a part is also true for the whole.
Know Your Customer (KYC) is a process used by businesses to verify the identity of their clients and assess potential risks of illegal intentions for the business relationship.
Lifetime Value (LTV) is a metric that estimates the total revenue a business can expect from a single customer account throughout their relationship.