Decision Utility
The value or satisfaction derived from a decision, influencing the choices people make.
408 topics found for
“user research”
Mental Accounting
A behavioral economics concept where people categorize and treat money differently depending on its source or intended use.
Salience Bias
A cognitive bias where people focus on the most noticeable or prominent information while ignoring less conspicuous details.
Empathy Gap
A cognitive bias where people underestimate the influence of emotional states on their own and others' behavior.
Interface Interference
A dark pattern where the user interface is manipulated in a way that prioritizes certain actions over others to benefit the company.
Affective Forecasting
The process of predicting how one will feel in the future, which often involves biases and inaccuracies.
Sludge
Any process or administrative barrier that unnecessarily complicates transactions and creates friction, discouraging beneficial behaviors.
Behavioral Product Management
Managing product development with a focus on understanding and influencing user behavior through behavioral science principles.
Scrolljacking
A design technique that overrides the default scrolling behavior, often to create a more controlled or immersive experience.