Value Risk
The risk that the product being developed will not deliver sufficient value to the users, meaning it won't meet their needs or solve their problems.
408 topics found for
“user research”
Dark Patterns
UI/UX design tactics that intentionally manipulate users into taking actions they might not otherwise take.
Maslow’s Hierarchy of Needs
A psychological theory proposed by Abraham Maslow that outlines a five-tier model of human needs, ranging from basic physiological needs to self-actualization.
Doherty Threshold
A principle stating that productivity increases when the computer and its user interact at a pace that ensures neither has to wait on the other.
Bypassing Pattern
A reading pattern where users skip over certain sections of content, often due to a lack of perceived relevance.
First Click Testing
A usability testing method that measures the first click users make on a webpage to determine if they can successfully navigate to their goal.
Signifier
A visual or auditory cue that indicates how to interact with an element in the user interface.
Information Aversion
The tendency to avoid information that one perceives as potentially negative or anxiety-inducing.
Identity Priming
The process of triggering particular aspects of a person's identity to influence their behavior or decisions.