COM-B Model
Capability, Opportunity, Motivation (COM...) is a framework for understanding Behavior (àB).
408 topics found for
“user research”
Probability Matching
A decision-making strategy where individuals allocate resources proportionally to the probability of an outcome occurring, rather than optimizing the most likely outcome.
Discounted Utility
A concept in behavioral economics that describes how future benefits are perceived as less valuable than immediate ones.
Belief Perseverance
The tendency to cling to one's beliefs even in the face of contradictory evidence.
Deep Processing
A cognitive approach that involves meaningful analysis of information, leading to better understanding and retention.
Customer Segmentation
The practice of dividing a customer base into distinct groups based on common characteristics.
Neuroselling
The application of neuroscience principles to marketing, aiming to understand consumer behavior and improve marketing strategies.
Reciprocal Altruism
A behavior in which an individual provides a benefit to another with the expectation that the favor will be returned in the future, fostering mutual cooperation and long-term relationships.
Depth of Processing
A theory suggesting that information processed at a deeper, more meaningful level is better remembered than information processed at a shallow level.