Denomination Effect
A cognitive bias where people are less likely to spend large denominations of money compared to an equivalent amount in smaller denominations.
408 topics found for
“user research”
Quantitative Research
A research method that focuses on collecting and analyzing numerical data to identify patterns, relationships, and trends, often using surveys or experiments.
Scanning Pattern
Common reading patterns users follow when scanning web content, such as the F-pattern, where users read across the top and then scan down the left side.
Cognitive Load Theory
A theory that explains how the amount of mental effort required to process information can impact user experience and task performance.
Gambler’s Fallacy
A cognitive bias where individuals believe that past random events affect the probabilities of future random events.
Flexibility-Usability Tradeoff
A principle stating that as the flexibility of a system increases, its usability often decreases, and vice versa.
Histogram
A graphical representation of the distribution of numerical data, typically showing the frequency of data points in successive intervals.
Irrational Escalation
The phenomenon where people continue a failing course of action due to the amount of resources already invested.
Product Consolidation
The process of combining multiple products or product lines into a single offering to streamline operations and reduce complexity.