Trick Questions
A dark pattern where questions are worded in a way that tricks the user into giving an answer they didn't intend.
408 topics found for
“user research”
Eye Tracking
A technology and research method that measures where and how long a person looks at various areas on a screen or interface.
Thick Data
Qualitative data that provides insights into the context and human aspects behind quantitative data.
JTBD
Jobs-To-Be-Done (JTBD) is a framework that focuses on understanding the tasks users are trying to accomplish with a product, emphasizing their goals and motivations over product features.
IxD
Interaction Design (IxD) focuses on creating engaging interfaces with well-thought-out behaviors.
Attention Bias
The tendency for people's perception to be affected by their recurring thoughts at the time.
Usability Risk
The risk that users will find the product difficult or confusing to use, preventing them from effectively utilizing its features.
Premack Principle
A strategy where engaging, preferred activities are used to motivate users to complete less engaging, necessary tasks.
Halo Effect
A cognitive bias where the perception of one positive trait influences the perception of other unrelated traits.