Persona
A fictional character created to represent a user type that might use a site, brand, or product in a similar way, guiding design decisions.
42 topics found for
“user research accuracy”
Eye Tracking
A technology and research method that measures where and how long a person looks at various areas on a screen or interface.
Selection Bias
A bias that occurs when the sample chosen for a study or survey is not representative of the population being studied, affecting the validity of the results.
Matched Pairs Design
An experimental design where subjects are paired based on certain characteristics, and then one is assigned to the treatment and the other to the control group.
Accot-Zhai Steering Law
A model predicting the speed-accuracy trade-off in pointing tasks when using devices like a mouse, important for user interface design.
Illusion of Validity
A cognitive bias where individuals overestimate the accuracy of their judgments, especially when they have a lot of information.
Overconfidence Effect
A cognitive bias where a person's subjective confidence in their judgments is greater than their objective accuracy.
Expectation Bias
A cognitive bias where individuals' expectations influence their perceptions and judgments.
Response Bias
A tendency for respondents to answer questions in a manner that is not truthful or accurate, often influenced by social desirability or survey design.