Pratfall effect
A psychological phenomenon where individuals are perceived as more likable if they make a mistake, provided they are generally competent.
A psychological phenomenon where individuals are perceived as more likable if they make a mistake, provided they are generally competent.
A framework for prioritizing product features based on their impact on customer satisfaction, classifying features into categories such as basic, performance, and delight.
A theoretical concept in economics that portrays humans as rational and self-interested agents who aim to maximize their utility.
A theory that emphasizes the role of emotions in risk perception and decision-making, where feelings about risk often diverge from cognitive assessments.
A tendency to avoid making decisions that might lead to regret, influencing risk-taking and decision-making behaviors.
The mathematical study of waiting lines or queues.
A cognitive bias where individuals give stronger weight to payoffs that are closer to the present time compared to those in the future.
The study of how people make choices about what and how much to do at various points in time, often involving trade-offs between costs and benefits occurring at different times.
The study of how the brain perceives and responds to art and design, exploring the neural basis for aesthetic experiences.