MoT
Moment of Truth (MoT) refers to any instance where a customer interacts with a brand, product, or service in a way that leaves a significant impression.
146 topics found for
“user research integrity”
Relativity
A principle often used in behavioral economics that suggests people evaluate options based on relative comparisons rather than absolute values.
Demographic
Statistical data relating to a particular population and groups within it.
XAI
Explainable AI (XAI) are AI systems that provide clear and understandable explanations for their decisions and actions.
InfoVis
Information Visualization (InfoVis) is the study and practice of visual representations of abstract data to reinforce human cognition.
Normal Distribution
A statistical distribution where most occurrences take place near the mean, and fewer occurrences happen as you move further from the mean, forming a bell curve.
Egocentric Bias
A cognitive bias where people rely too heavily on their own perspective and experiences when making decisions.
RAG
Retrieval-Augmented Generation (RAG) is an AI approach that combines retrieval of relevant documents with generative models to produce accurate and contextually relevant responses.
Social Theory
The study of social relationships, structures, and processes.