Bounded Rationality
A concept that humans make decisions within the limits of their knowledge, cognitive capacity, and available time, leading to satisficing rather than optimal solutions.
146 topics found for
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Behavioral Insights
Practical applications of behavioral science to understand and influence human behavior in various contexts.
Behavioral Finance
The study of how psychological influences affect financial behaviors and decision-making.
Mindshare
The level of awareness or popularity a product or brand has among consumers.
Peltzman Effect
The hypothesis that safety measures may lead to behavioral changes that offset the benefits of the measures, potentially leading to risk compensation.
Social Learning Theory
A theory that suggests people learn behaviors, skills, and attitudes through observing and imitating others, as well as through direct experiences.
COM-B Model
Capability, Opportunity, Motivation (COM...) is a framework for understanding Behavior (àB).
Neuroselling
The application of neuroscience principles to marketing, aiming to understand consumer behavior and improve marketing strategies.
Behavioral Game Theory
The study of strategic decision making, incorporating psychological insights into traditional game theory models.