Base Rate Fallacy
A cognitive bias where people ignore general statistical information in favor of specific information.
146 topics found for
“user research integrity”
Scarcity Principle
The economic theory that suggests limited availability of a resource increases its value, influencing decision-making and behavior.
MRD
Market Requirements Document (MRD) is a comprehensive document that outlines the market's needs, target audience, and business objectives for a product.
McNamara Fallacy
The error of making decisions based solely on quantitative observations and ignoring all other factors.
Data Distribution
The spread and pattern of data values in a dataset, often visualized through graphs or statistical measures.
Standard Economic Model
A theoretical framework in economics that assumes individuals act rationally and seek to maximize utility, used to predict economic behavior and outcomes.
GPT
Generative Pre-trained Transformer (GPT) is a type of AI model that uses deep learning to generate human-like text based on given input.
Metaphor Brainstorming
A creative problem-solving technique that uses metaphors to generate ideas and solutions.
NPD
New Product Development (NPD) is the complete process of bringing a new product to market, from idea generation to commercialization.