Association Fallacy
A logical fallacy in which it is assumed that qualities of one thing are inherently qualities of another, due to an irrelevant association.
146 topics found for
“user research integrity”
VOC
Voice of the Customer (VOC) is a process for capturing customers' expectations, preferences, and aversions.
Integrated Behavior Model
A framework that combines multiple theories to explain and predict behavior, focusing on intention, knowledge, skills, environmental constraints, and habits.
Omission Bias
A cognitive bias where people judge harmful actions as worse, or less moral, than equally harmful omissions (inactions).
Lean UX
A user experience design methodology focused on rapid iteration, collaboration, and learning through experimentation.
Nielsen’s Heuristics
A set of ten general principles for user interface design created by Jakob Nielsen to improve usability.
5-Second Test
A usability test where users are shown a design for 5 seconds to measure recall and initial reactions.
Decision Architecture
The design of environments in which people make decisions, influencing their choices and behaviors.
CRO
Conversion Rate Optimization (CRO) is the systematic process of increasing the percentage of website visitors who take a desired action, such as making a purchase or filling out a form.