Customer Segmentation
The practice of dividing a customer base into distinct groups based on common characteristics.
The practice of dividing a customer base into distinct groups based on common characteristics.
A behavior in which an individual provides a benefit to another with the expectation that the favor will be returned in the future, fostering mutual cooperation and long-term relationships.
The economic theory that suggests limited availability of a resource increases its value, influencing decision-making and behavior.
A principle stating that as the flexibility of a system increases, its usability often decreases, and vice versa.
The compromises made between different design options, balancing various factors like usability, aesthetics, and functionality.
A stimulus that gains reinforcing properties through association with a primary reinforcer, such as money or tokens, which are associated with basic needs.
AI systems that can dynamically adjust their behavior based on new data or changes in the environment.
A phenomenon where people better understand and remember information when it is presented visually.
A logical fallacy that occurs when one assumes that what is true for a part is also true for the whole.