Premack Principle
A strategy where engaging, preferred activities are used to motivate users to complete less engaging, necessary tasks.
75 topics found for
“user retention strategies”
Humor Effect
The psychological phenomenon where humorous content is more easily remembered and perceived positively by users.
Mere Exposure Effect
A psychological phenomenon where people develop a preference for things simply because they are familiar with them.
Attention Economy
An economic approach that treats human attention as a scarce commodity, focusing on capturing and retaining user attention.
Zeigarnik Effect
A psychological phenomenon where people remember uncompleted or interrupted tasks better than completed tasks.
Collaborative Filtering
A recommendation system technique that makes predictions about user interests based on preferences from many users.
Growth Hacking
A marketing technique focused on rapid experimentation across various channels and strategies to identify the most effective ways to grow a business.
AARRR
Acquisition, Activation, Retention, Referral, and Revenue (AARRR) is a metrics framework for assessing user engagement and business performance.
Churn Rate
The percentage of customers who stop using a product or service during a specific time period.