CES
Customer Effort Score (CES) is a metric that measures how much effort customers have to put in to interact with a product or service.
75 topics found for
“user retention strategies”
Bizarreness Effect
A cognitive bias where bizarre or unusual information is better remembered than common information.
Learning Theory
The study of how people acquire knowledge, skills, and behaviors through experience, practice, and instruction.
Reciprocity
A social norm of responding to a positive action with another positive action, fostering mutual benefit and cooperation.
ARPA
Average Revenue Per Account (ARPA) is a metric used to measure the average revenue generated per user or account.
Lovemark
A marketing concept that describes brands that inspire loyalty beyond reason, creating an emotional connection with consumers.
CSAT
CSAT (Customer Satisfaction) measures how products or services provided by a company meet or exceed customer expectations.
TTV
Time to Value (TTV) is a metric that measures the time it takes for a customer to realize the value of a product or service after purchase.
Choice-Supportive Bias
The tendency to attribute positive qualities to one's own choices and downplay the negatives, enhancing post-decision satisfaction.