Voice and Tone
The style and attitude of the communication in a product, reflecting the brand's personality and affecting how messages are perceived by users.
86 topics found for
“user targeting”
Selective Exposure
The tendency for individuals to favor information that aligns with their existing beliefs and to avoid information that contradicts them.
Geofencing
A technology that uses GPS or RFID to create virtual boundaries around a geographic area, triggering actions when entered or exited.
Product Marketing Manager
A professional responsible for promoting a product and driving its adoption in the market, through strategies like market research, positioning, and communication.
Needs Assessment
A systematic process for determining and addressing needs or gaps between current conditions and desired outcomes.
Moral Suasion
The act of persuading individuals or organizations to act in a certain way based on moral arguments or appeals.
User Intent
The underlying goal or motivation behind a user's search query, crucial for understanding and optimizing content to meet user needs and improve SEO.
Touch Target
The area within which a user can interact with an element, designed to be large enough for easy tapping.
Attention Economy
An economic approach that treats human attention as a scarce commodity, focusing on capturing and retaining user attention.