Foot-in-the-Door Technique
A persuasion strategy that involves getting a person to agree to a small request to increase the likelihood of agreeing to a larger request later.
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External Cues
Environmental signals that influence behavior and decision-making, such as signage, prompts, or notifications.
Illusory Truth Effect
A cognitive bias where repeated statements are more likely to be perceived as true, regardless of their actual accuracy.
Merchandising
The strategic promotion, placement, and persuasive presentation of digital products or services within an online platform to maximize sales, engagement, and user satisfaction.
Product Adoption Rate
The speed at which users start using a new product, typically measured as a percentage of the target market over a specific period.
Squeeze Page
A squeeze page is a type of landing page designed to capture a visitor's email address or other contact information.
Long-Tail Keywords
Specific and less common keyword phrases that visitors are more likely to use when they are closer to making a purchase or when using voice search.
Baader-Meinhof Phenomenon
The experience of noticing something for the first time and then frequently encountering it shortly after, also known as frequency illusion.
Mobile-First
A design strategy that prioritizes the mobile user experience by designing for mobile devices first before scaling up to larger screens.