User Advocacy
The practice of promoting and representing the needs, interests, and rights of users in the design and development process. Important for ensuring that user needs and perspectives are prioritized in product design and development.
The practice of promoting and representing the needs, interests, and rights of users in the design and development process. Important for ensuring that user needs and perspectives are prioritized in product design and development.
A dark pattern where the design focuses the user's attention on one thing to distract them from another. Designers should avoid this deceptive tactic and ensure user attention is not unfairly diverted.
A dark pattern where users think they are going to take one action, but a different, undesirable action happens instead. Designers must avoid this deceptive practice and be aware of its impact to ensure transparent user interactions.
A dark pattern where repetitive notifications or prompts are used to wear down user resistance. Recognizing the annoyance of this tactic is important to maintain respectful user interactions and avoid interruptions.
A dark pattern where users are shown a preview of content that is then gated behind a paywall or sign-up. It's crucial to avoid this misleading practice and be transparent about access requirements.
A dark pattern where the cancellation process is intentionally complicated to discourage users from canceling. Designers must avoid complicating cancellations and respect user decisions with a straightforward process.
A dark pattern where it's easy to subscribe but very difficult to cancel the subscription. Awareness of this tactic is important to provide straightforward and user-friendly subscription management.
A dark pattern where the user interface is manipulated in a way that prioritizes certain actions over others to benefit the company. It's crucial to avoid this tactic and design fair interfaces without manipulating user actions.
UI/UX design tactics that intentionally manipulate users into taking actions they might not otherwise take. Important for recognizing and avoiding unethical design practices.
A dark pattern where advertisements are disguised as other types of content or navigation to trick users into clicking on them. Awareness of this tactic is crucial to maintain transparency and prevent misleading users with disguised content.
The process of enabling users to take control of their interactions with a product or system, enhancing their confidence and satisfaction. Crucial for designing systems that provide users with the tools and information they need to make informed decisions.
A dark pattern where the product asks for the user's social media or email credentials and then spams all the user's contacts. Recognizing the harm of this practice is important to protect user trust and avoid spamming their contacts.
A dark pattern where users are forced to sign up for an account to complete a basic task. Designers should avoid this practice and provide optional account creation to respect user preferences.
A dark pattern where options that benefit the service provider are pre-selected for the user. Designers should avoid default selections and ensure users make active choices that are in their best interest.
A dark pattern where questions are worded in a way that tricks the user into giving an answer they didn't intend. Recognizing the harm of this practice is important to maintain clarity and honesty in user interactions.
A strategic framework that designs user experiences to guide behavior and decisions towards desired outcomes. Crucial for creating effective and ethical influence in digital interfaces.
A dark pattern where a process is made more difficult than it needs to be to discourage certain behavior. Recognizing the harm of this practice is important to design straightforward user processes.
A dark pattern where a product sneaks an additional item into the user's shopping cart, often through a pre-selected checkbox. Designers should avoid this practice and ensure users have full control over their purchases to maintain trust.
A dark pattern where users are unknowingly signed up for a recurring subscription. Awareness of this tactic is important to ensure transparent subscription services and prevent deceptive charges.
A dark pattern where it's easy to get into a situation but hard to get out of it, such as signing up for a service but finding it difficult to cancel. Awareness of this tactic is crucial to design fair user experiences with straightforward entry and exit points.
A dark pattern where a free trial ends and the user is automatically charged without warning. Designers should avoid this practice and ensure users are clearly informed about charges to maintain ethical standards.
A dark pattern where the user is required to do something in order to access certain functionality or information. Designers must avoid compulsory actions and provide optional choices to respect user autonomy.
A pop-up dialog that appears when a user attempts to leave a page or application, which can be used to prevent loss of progress or data, or to confirm user intent. While it can be used ethically to prevent data loss or confirm actions, designers must avoid using it to deceive, delay, block, or interfere with the user's intent, thus ensuring it does not become a dark pattern.
Principle of Least Astonishment (POLA) is a design guideline stating that interfaces should behave in a way that users expect to avoid confusion. Crucial for enhancing user experience and reducing the learning curve in digital products.
A dark pattern where options to opt out or cancel services are deliberately hidden or made difficult to find. It's essential to avoid hiding options and provide clear, accessible choices for users to manage their preferences.
A dark pattern where users are pressured to make quick decisions by creating a false sense of urgency. Designers must avoid creating artificial urgency and allow users to make decisions at their own pace.
User consent settings for allowing or denying the storage of cookies on their device. Important for complying with privacy regulations and providing users control over their data.
A dark pattern where the user is guilt-tripped into opting into something by using language designed to shame them if they decline. Designers must avoid this manipulative tactic and respect user decisions without using guilt or shame.
The parts of a service or product that are visible to and interact with the user, as opposed to the backstage operations. Important for designing user experiences that are engaging and effective.
A dark pattern where additional costs are only revealed at the last step of the checkout process. It's essential to avoid this tactic and promote transparent pricing to build user trust.
The degree to which the operations and decisions of an AI system are understandable and explainable to users. Crucial for building trust and ensuring ethical AI use.
A psychological phenomenon where people follow the actions of others in an attempt to reflect correct behavior for a given situation. Essential for designing interfaces and experiences that leverage social influence to guide user behavior and increase trust and engagement.
Any process or administrative barrier that unnecessarily complicates transactions and creates friction, discouraging beneficial behaviors. Important for identifying and eliminating unnecessary obstacles that hinder user experiences.
A dark pattern where availability is falsely limited to pressure users into making a purchase. Awareness of this deceptive practice is important to provide honest information about product availability.
A user experience that feels consistent and unified across different elements and touchpoints. Crucial for ensuring a seamless and engaging user journey.
Content designed to attract clicks by using sensational or misleading headlines. Important for recognizing and avoiding practices that can harm user trust and content quality.
The tendency for individuals to give positive responses or feedback out of politeness, regardless of their true feelings. Crucial for obtaining honest and accurate user feedback.
The phenomenon where the credibility of the source of information influences how the message is received and acted upon. Crucial for designing communication strategies that leverage trusted sources.
The style and attitude of the communication in a product, reflecting the brand's personality and affecting how messages are perceived by users. Important for creating a consistent and engaging user experience that aligns with the brand identity.
The practice of collecting, processing, and using data in ways that respect privacy, consent, and the well-being of individuals. Essential for building trust and ensuring compliance with legal and ethical standards.
A cognitive bias where people overestimate the importance of information that is readily available. Essential for designers to understand and mitigate how easily accessible information can disproportionately influence decisions.
Explainable AI (XAI) are AI systems that provide clear and understandable explanations for their decisions and actions. This transparency is crucial for building trust and confidence in AI applications across various domains.
The practice of protecting systems, networks, and programs from digital attacks, unauthorized access, and data breaches. Essential for safeguarding sensitive information, maintaining user trust, and ensuring the integrity and functionality of digital products and services.
A psychological phenomenon where a person who has done a favor for someone is more likely to do another favor for that person than if they had received a favor from them. Useful for building positive relationships and encouraging cooperative behavior in design and user interactions.
A behavior in which an individual provides a benefit to another with the expectation that the favor will be returned in the future, fostering mutual cooperation and long-term relationships. Important for building trust, cooperation, and mutually beneficial relationships in various social and professional contexts.
A dark pattern where the user is tricked into publicly sharing more information about themselves than they intended. Designers must avoid this deceptive practice and ensure clear, consensual data sharing to respect user privacy.
The tendency for people to believe that others are telling the truth, leading to a general assumption of honesty in communication. Important for understanding communication dynamics and designing systems that account for this bias.
A dark pattern where users' activities are tracked without their explicit consent or knowledge. Designers must avoid this practice and ensure clear communication about tracking to respect user privacy.
A dark pattern where practices are used to make it hard for users to compare prices with other options. It's essential to avoid this tactic and promote fair competition by allowing users to make informed decisions.
A cognitive bias where people judge harmful actions as worse, or less moral, than equally harmful omissions (inactions). Important for understanding user decision-making and designing systems that mitigate this bias.
A dark pattern where users are tricked into confirming a subscription through misleading language or design. It's crucial to avoid misleading users and ensure clear communication about subscription terms and conditions.
Ensuring that user experiences are consistent across different platforms, such as web, mobile, and desktop. Essential for creating a seamless and cohesive user experience across multiple devices.
The tendency to recall past behavior in a way that aligns with current beliefs and attitudes. Crucial for understanding how memories and self-perception can be influenced by current perspectives.
A cognitive bias where one negative trait of a person or thing influences the perception of other traits. Important for designing experiences that counteract or mitigate negative biases in user perception.
A cognitive bias where people's decisions are influenced by how information is presented rather than just the information itself. Crucial for designers to minimize bias in how information is presented to users.
The degree to which a product's elements are consistent with external standards or other products. Important for ensuring compatibility and user familiarity across different systems.
The perception of a relationship between two variables when no such relationship exists. Crucial for understanding and avoiding biases in data interpretation and decision-making.
A design principle that ensures a system continues to function at a reduced level rather than completely failing when some part of it goes wrong. Crucial for enhancing system reliability and user experience in adverse conditions.
A psychological phenomenon where repeated exposure to a stimulus leads to an increased preference for it. Useful for designing marketing and user engagement strategies that increase familiarity and preference.
The mistaken belief that a person who has experienced success in a random event has a higher probability of further success in additional attempts. Crucial for understanding and designing around user decision-making biases.