Humor Effect
The psychological phenomenon where humorous content is more easily remembered and perceived positively by users.
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“user understanding”
Thick Data
Qualitative data that provides insights into the context and human aspects behind quantitative data.
Mere Exposure Effect
A psychological phenomenon where people develop a preference for things simply because they are familiar with them.
Retention
The ability of a product or service to keep users engaged and returning over time, often measured by metrics such as retention rate.
Focus Groups
A qualitative research method where a small group of people discuss a product, service, or concept to gather diverse insights and opinions.
Principle of Exemplars
The Principle of Exemplars is an information architecture guideline that uses representative examples to illustrate content categories.
User Research
The process of understanding user behaviors, needs, and motivations through various qualitative and quantitative methods.
User Scenarios
Narrative descriptions of how users might interact with a product or system to achieve specific goals, used to inform design and development.
User Flow
The path taken by a user to complete a task on a website or application, including all the steps and interactions along the way.