JTBD
Jobs-To-Be-Done (JTBD) is a framework that focuses on understanding the tasks users are trying to accomplish with a product, emphasizing their goals and motivations over product features.
Jobs-To-Be-Done (JTBD) is a framework that focuses on understanding the tasks users are trying to accomplish with a product, emphasizing their goals and motivations over product features.
A visual exercise that helps product teams understand and prioritize features by organizing user stories into a cohesive narrative that aligns with user journeys and goals.
An economic approach that treats human attention as a scarce commodity, focusing on capturing and retaining user attention.
Features or elements added to enhance the functionality or user experience of a system.
A cognitive bias where people attribute greater value to outcomes that required significant effort to achieve.
A role in Agile development responsible for defining the product vision, prioritizing the product backlog, and ensuring the development team delivers value to users.
The style and attitude of the communication in a product, reflecting the brand's personality and affecting how messages are perceived by users.
The tendency to perceive a greater quantity as a better value, regardless of the actual utility.
A cognitive bias where individuals evaluate the value of bundled items differently than they would if the items were evaluated separately.