Focus Groups
A qualitative research method where a small group of people discuss a product, service, or concept to gather diverse insights and opinions.
A qualitative research method where a small group of people discuss a product, service, or concept to gather diverse insights and opinions.
A research method that focuses on understanding phenomena through in-depth exploration of human behavior, opinions, and experiences, often using interviews or observations.
The study of how humans interact with systems and products, focusing on improving usability and performance.
A simple description of a feature from the perspective of the user, typically used in Agile development to capture requirements and guide development.
Narrative descriptions of how users might interact with a product or system to achieve specific goals, used to inform design and development.
A user-centered approach to problem-solving that involves empathy, ideation, prototyping, and testing.
The process of enabling users to take control of their interactions with a product or system, enhancing their confidence and satisfaction.
A framework inspired by Maslow's Hierarchy of Needs, applied to user experience design, prioritizing basic functionality and reliability before enhancing usability and delight.
A collaborative process specific to the design phase that involves stakeholders, including users, in the refinement of user-centered design solutions.