Expectancy Theory
A motivational theory suggesting that individuals are motivated to act based on the expected outcomes of their actions and the attractiveness of those outcomes.
A motivational theory suggesting that individuals are motivated to act based on the expected outcomes of their actions and the attractiveness of those outcomes.
Research focused on understanding and improving information architecture (IA), ensuring that information is logically and intuitively organized for users.
The process of identifying user needs and market opportunities to inform the development of new products or features.
A cognitive bias where people avoid negative information or situations, preferring to remain uninformed or ignore problems.
The context and set of conditions surrounding a problem that needs to be solved.
The risk that the product being developed will not deliver sufficient value to the users, meaning it won't meet their needs or solve their problems.
A visual exercise that helps product teams understand and prioritize features by organizing user stories into a cohesive narrative that aligns with user journeys and goals.
A decision-making strategy that involves choosing an option that meets the minimum requirements rather than seeking the optimal solution, balancing effort and outcome.
A theory of motivation that emphasizes the importance of autonomy, competence, and relatedness in fostering intrinsic motivation and psychological well-being.