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A phenomenon where users consciously or subconsciously ignore banner-like information or advertisements on websites.
A theory of motivation that explains behavior as driven by a desire for rewards or incentives.
A dark pattern where the user interface is manipulated in a way that prioritizes certain actions over others to benefit the company.
A behavior where users repeatedly bounce back and forth between a search engine results page and individual search results.
A visual exercise that helps product teams understand and prioritize features by organizing user stories into a cohesive narrative that aligns with user journeys and goals.
A cognitive bias where people avoid negative information or situations, preferring to remain uninformed or ignore problems.
The use of AI and advanced analytics to divide users into meaningful segments based on behavior and characteristics.
Qualitative data that provides insights into the context and human aspects behind quantitative data.