Activation Rate
The percentage of users who take a specific action that signifies they are engaging with a product or service.
The percentage of users who take a specific action that signifies they are engaging with a product or service.
The tendency for people to overestimate their ability to control events.
The tendency for people to feel more motivated and accelerate their efforts as they get closer to achieving a goal.
The tendency for people's perception to be affected by their recurring thoughts at the time.
Designing products that leverage behavioral science to influence user behavior in positive ways.
A metric that measures how engaged users are with a product, often based on usage frequency, feature adoption, and user feedback.
A dark pattern where options to opt out or cancel services are deliberately hidden or made difficult to find.
A cognitive bias where the perception of one positive trait influences the perception of other unrelated traits.
A principle stating that a system should be liberal in what it accepts and conservative in what it sends, meaning it should handle user input flexibly while providing clear, consistent output, similar to the principle of fault tolerance.