Contextual Inquiry
A field research method where researchers observe and interview users in their natural environment to understand their tasks and challenges.
81 topics found for
“user-centered research”
Photo Study
A research method where participants take photographs of their activities, environments, or interactions to provide insights into their behaviors and experiences.
HCD
Human-Centered Design (HCD) is an approach to problem-solving that involves the human perspective in all steps of the process.
Focus Groups
A qualitative research method where a small group of people discuss a product, service, or concept to gather diverse insights and opinions.
Assumed Similarity Bias
A cognitive bias where people assume others share the same beliefs, values, or preferences as themselves.
User Interviews
A qualitative research method involving direct conversations with users to gather insights into their needs, behaviors, and experiences.
Empathy in Design
The practice of deeply understanding and sharing the feelings of users to create products and services that truly meet their needs.
Persona
A fictional character created to represent a user type that might use a site, brand, or product in a similar way, guiding design decisions.
Customer Empathy
The ability to understand and share the feelings of customers, crucial for creating user-centered designs and experiences.