Qualitative Research
A research method that focuses on understanding phenomena through in-depth exploration of human behavior, opinions, and experiences, often using interviews or observations.
A research method that focuses on understanding phenomena through in-depth exploration of human behavior, opinions, and experiences, often using interviews or observations.
The practice of guiding and inspiring teams to create effective, user-centered design solutions that align with business goals.
User Experience (UX) refers to the overall experience of a person using a product, system, or service, encompassing all aspects of the end-user's interaction.
A research technique that explores the context in which users interact with a product, service, or environment to understand their needs and behaviors.
The application of behavioral science principles to design products that influence user behavior in a desired way.
Interaction Design (IxD) focuses on creating engaging interfaces with well-thought-out behaviors.
The process of systematically collecting, analyzing, and acting on feedback from users to improve products and services.
The practice of designing products, services, and environments with a focus on the overall user experience.
A psychological theory proposed by Abraham Maslow that outlines a five-tier model of human needs, ranging from basic physiological needs to self-actualization.