Optimization Theory
The study of finding the best solution from a set of feasible solutions.
29 topics found for
“utility theory”
Prospect-Refuge
A theory in environmental psychology that suggests people prefer environments where they can see (prospect) without being seen (refuge).
Information Foraging
The theory that users search for information in a manner similar to animals foraging for food, aiming to maximize value while minimizing effort.
Brand Archetypes
The use of universal character types and personalities to define and communicate a brand's identity.
Archetypes
Universal, symbolic patterns and images that derive from the collective unconscious, used in design to create meaningful and resonant experiences.
Adaptive Control of Thought
A cognitive architecture model that explains how humans can learn and adapt to new tasks.
Reward Power
The ability to influence others' behavior by offering positive incentives or rewards, commonly used in organizational and social contexts.
Narratology
The study of narrative and narrative structure and the ways that these affect our perception.
Messenger Effect
The phenomenon where the credibility of the source of information influences how the message is received and acted upon.