Common Fate
A Gestalt principle stating that elements moving in the same direction are perceived as a group or a single entity.
34 topics found for
“visual attention”
Rule of Odds
A design principle that suggests using an odd number of elements in a composition to create visual interest and balance.
Heat Map
A data visualization technique that shows the intensity of data points with varying colors, often used to represent user interactions on a website.
Placement Bias
A cognitive bias where people overemphasize information that is placed prominently or in a way that catches their attention first.
Contrast Effect
The enhancement or diminishment of perception, cognition, or related performance as a result of exposure to a stimulus of greater or lesser value in the same dimension.
von Restorff Effect
A phenomenon where an item that stands out is more likely to be remembered than other items, often used in design to highlight important elements.
Spotted Pattern
A reading pattern where users focus on individual elements or "spots" of interest on a page, rather than following a linear path.
Gestalt Theory
A set of principles describing how the human mind organizes visual information into meaningful wholes.
Eye Tracking
A technology and research method that measures where and how long a person looks at various areas on a screen or interface.