Bizarreness Effect
A cognitive bias where bizarre or unusual information is better remembered than common information.
34 topics found for
“visual attention”
Above The Fold
The concept in web design referring to the portion of a webpage that is visible without scrolling, with content placed above the fold being more immediately visible.
Color Accessibility
Ensuring that color choices in design are inclusive and usable by people with color vision deficiencies.
5-Second Test
A usability test where users are shown a design for 5 seconds to measure recall and initial reactions.
10-Second Test
A usability test to see what impression users get within the first 10 seconds of interacting with a product or page.
Rich Media
Digital advertising that includes advanced features like video, audio, or interactive elements to engage users.
CTA
Call to Action (CTA) is a prompt that encourages users to take a specific action, such as signing up for a newsletter or making a purchase.