Invariance
A key aspect of Gestalt psychology in which simple geometrical objects are recognized independent of rotation, translation, and scale.
31 topics found for
“visual branding”
Prägnanz
A Gestalt principle stating that people will perceive and interpret ambiguous or complex images as the simplest form(s) possible.
Semiotic Theory
The study of signs and symbols and their use or interpretation.
Color Accessibility
Ensuring that color choices in design are inclusive and usable by people with color vision deficiencies.
Color Space
A specific organization of colors, which helps in the representation of color in both physical and digital forms.
Perky Effect
A phenomenon where vivid mental images can interfere with actual perception, causing individuals to mistake imagined experiences for real ones.
Design Principles
Fundamental guidelines that inform and shape the design process, ensuring consistency, usability, and effectiveness in product creation.
Cross-Platform Consistency
Ensuring that user experiences are consistent across different platforms, such as web, mobile, and desktop.
Consistency
The quality of being uniform and coherent across different elements and touchpoints in design.