Invariance
A key aspect of Gestalt psychology in which simple geometrical objects are recognized independent of rotation, translation, and scale.
A key aspect of Gestalt psychology in which simple geometrical objects are recognized independent of rotation, translation, and scale.
A design principle that involves repeating elements to create consistency and unity, making the design more cohesive and understandable.
The consistent spacing of text and elements in a design to create a harmonious and readable layout.
A cohesive system of visual and interaction design principles and guidelines that ensure consistency and coherence across a product or brand's interfaces and experiences.
A visual exercise that helps product teams understand and prioritize features by organizing user stories into a cohesive narrative that aligns with user journeys and goals.
A Gestalt principle that states objects that are close to each other tend to be perceived as a group.
The use of parallel structures in writing and design to create balance and rhythm, enhancing readability and aesthetic appeal.
The visual, auditory, and other sensory elements that represent a brand, such as logos, colors, and jingles.
The process of applying a consistent style, motif, or brand identity across a piece of work, design, or user experience to create coherence and enhance the overall aesthetic.