Wordmark
A distinct text-only typographic treatment of a brand name used as a logo.
A distinct text-only typographic treatment of a brand name used as a logo.
The extent to which consumers can identify a brand by its attributes such as logo, tagline, or packaging.
An activity during a design audit where printed screens representing customer journeys are reviewed collaboratively with stakeholders to assess design quality and identify areas for improvement.
The ability of a UI component to adjust its appearance and behavior based on different contexts or devices.
A comprehensive review of a brand's design assets and practices to ensure consistency and effectiveness.
Fundamental guidelines that inform and shape the design process, ensuring consistency, usability, and effectiveness in product creation.
Model-Based Systems Engineering (MBSE) is a methodology that uses visual modeling to support system requirements, design, analysis, and validation activities throughout the development lifecycle.
The degree to which a product's elements are consistent with each other.
The quality of being uniform and coherent across different elements and touchpoints in design.