Constancy
The perception of objects as unchanging despite changes in sensory input, such as changes in lighting, distance, or angle.
The perception of objects as unchanging despite changes in sensory input, such as changes in lighting, distance, or angle.
A set of principles describing how the human mind organizes visual information into meaningful wholes.
The perceived heaviness or importance of an element in a design, influenced by factors such as size, color, and contrast.
The visual elements of a brand, such as color, design, and logo, that communicate the brand to consumers.
The ease with which visual information can be processed and understood by the viewer.
The arrangement of visual elements in a way that signifies their importance, guiding users' attention to the most critical parts of a design.
A Gestalt principle that describes the visual relationship between a figure and its background, crucial for understanding visual perception.
The study of the principles and techniques of art, including visual composition, aesthetics, and the role of art in society.
Elements in a design that draw the viewer's attention and create a visual hierarchy.