Brand Identity
The visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers' minds.
43 topics found for
“visual design psychology”
Readability
Readability is a design principle that emphasizes making text easy to read and understand.
Gaze Cueing
The phenomenon where people follow the direction of another person's gaze, influencing their attention and behavior.
Illusory Correlation
The perception of a relationship between two variables when no such relationship exists.
Illusion of Validity
A cognitive bias where individuals overestimate the accuracy of their judgments, especially when they have a lot of information.
Modality Effect
The phenomenon where people remember information better when it is presented through multiple sensory modalities rather than a single modality.
Clustering Illusion
A cognitive bias where people see patterns in random data.