Conspicuity
The ability of an object to stand out and attract attention within its environment.
The ability of an object to stand out and attract attention within its environment.
A symbol, logo, or trademark used to identify a brand.
The visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers' minds.
A document that outlines the guidelines for how a brand should be presented, including visual identity, messaging, and tone.
A Program Evaluation and Review Technique (PERT) chart is a project management tool used to schedule, organize, and coordinate tasks within a project, representing the project timeline and dependencies graphically.
A reading pattern where users focus on individual elements or "spots" of interest on a page, rather than following a linear path.
The process of changing the corporate image of an organization, including its name, logo, visual identity, and messaging, to better align with its strategic goals.
A distinct text-only typographic treatment of a brand name used as a logo.
A visual or auditory cue that indicates how to interact with an element in the user interface.