Illusory Correlation
The perception of a relationship between two variables when no such relationship exists. Crucial for understanding and avoiding biases in data interpretation and decision-making.
The perception of a relationship between two variables when no such relationship exists. Crucial for understanding and avoiding biases in data interpretation and decision-making.
The process of creating a simplified visual guide or blueprint for the layout and structure of a webpage or app, focusing on functionality and content placement. Crucial for planning and communicating design structure before full development.
A key aspect of Gestalt psychology where complex patterns arise out of relatively simple interactions. Crucial for understanding how users perceive complex designs and patterns.
A dynamic aspect ratio that adjusts based on the container or screen size. Important for responsive design, ensuring elements remain proportional across devices.
Walk the Wall (WTW) is a practice where team members physically move along a wall displaying their project's progress, discussing and updating tasks. Essential for fostering team collaboration and ensuring transparency in project status.
A reading pattern where users quickly scan for specific markers or keywords within the content. Important for optimizing content for quick search and retrieval.
The quality of being uniform and coherent across different elements and touchpoints in design. Crucial for creating predictable and reliable user experiences.
The interpretation of historical data to identify trends and patterns. Important for understanding past performance and informing future decision-making.
Interfaces that use multiple forms of interaction, such as visual, auditory, and tactile, to enhance user experience and accessibility. Essential for creating accessible and engaging user experiences across different sensory modalities.
A phenomenon where vivid mental images can interfere with actual perception, causing individuals to mistake imagined experiences for real ones. Important for ensuring that marketing and product design set realistic user expectations to avoid disappointment and maintain brand integrity.
A strategic management template for developing new business models or documenting existing ones, detailing elements like value proposition, infrastructure, and customers. Important for understanding and designing business strategies that align with product and user experience goals.
User Experience (UX) refers to the overall experience of a person using a product, system, or service, encompassing all aspects of the end-user's interaction. Crucial for creating products that are not only functional but also enjoyable, efficient, and satisfying to use.
New Product Development (NPD) is the complete process of bringing a new product to market, from idea generation to commercialization. Essential for companies to innovate, stay competitive, and meet evolving customer needs through a structured approach to creating and launching new offerings.
A strategic plan that outlines the goals, milestones, and steps needed to deliver a product that achieves desired outcomes incrementally, providing a clear path forward. Essential for guiding product development and ensuring alignment with strategic objectives.
A system of design variables used to maintain consistency in a design system, such as colors, fonts, and spacing. Crucial for ensuring uniformity and scalability in design across different platforms and products.
The practice of creating products and environments that engage multiple senses, enhancing user experience and emotional connection. Crucial for designing immersive and impactful user experiences that go beyond visual appeal.
An abbreviation formed from the initial letters of a brand's name, used as a logo or branding element. Important for creating a simplified and recognizable brand identity.
A collection of reusable components, guided by clear standards, that can be assembled to build any number of applications, ensuring consistency and efficiency. Crucial for maintaining design consistency and efficiency across products.
The process of enabling users to take control of their interactions with a product or system, enhancing their confidence and satisfaction. Crucial for designing systems that provide users with the tools and information they need to make informed decisions.
Fundamental guidelines that inform and shape the design process, ensuring consistency, usability, and effectiveness in product creation. Essential for creating coherent, user-centered designs that align with organizational goals and user needs.
An agile framework for managing work with an emphasis on software development, characterized by sprints and iterative progress. Essential for improving productivity and delivering incremental value in development projects.
A dark pattern where users are forced to sign up for an account to complete a basic task. Designers should avoid this practice and provide optional account creation to respect user preferences.
The degree to which a product's elements are consistent with each other. Crucial for creating a cohesive and intuitive user experience.
The actual width of a screen, typically measured in inches or millimeters, impacting the layout and design of user interfaces. Important for designing interfaces that fit different screen sizes.
Minimum Viable Product (MVP) is a version of a product with just enough features to be usable by early customers who can then provide feedback for future product development. Essential for validating product ideas quickly and cost-effectively, allowing teams to learn about customer needs without fully developing the product.
The process of creating representations of how users will interact with a system, including the flow of interactions and the overall experience. Crucial for planning and optimizing user interactions and experience.
Minimum Viable Experience (MVE) is the simplest version of a product that delivers a complete and satisfying user experience while meeting core user needs. Essential for rapidly validating product concepts and user experience designs while ensuring that even early versions of a product provide value and a positive impression to users.
A tool used to organize ideas and data into groups based on their natural relationships. Essential for designers and product managers to synthesize information and generate insights.
The principle that ensures user interface elements maintain their size and proportion across different screen densities. Essential for creating a consistent user experience across various devices.
Data points that represent an individual's, team's, or company's performance in the sales process. Essential for tracking progress, identifying issues, and optimizing sales strategies.
The study of the practices and possibilities of music, covering elements like rhythm, melody, harmony, and form. Essential for understanding musical structure, composition, and performance.
Perceivable, Operable, Understandable, and Robust (POUR) are the four main principles of web accessibility. These principles are essential for creating inclusive digital experiences that can be accessed and used by people with a wide range of abilities and disabilities.
A theory that explains how information is processed through different sensory modalities, such as visual, auditory, and tactile. Important for designing user experiences that engage multiple senses for better interaction and understanding.
A writing and design principle that suggests that things grouped in threes are more satisfying, effective, and memorable for audiences. Important for creating impactful and memorable content and designs.
Extremely large data sets that can be analyzed computationally to reveal patterns, trends, and associations. Crucial for gaining insights and making data-driven decisions.
A symbol, word, or words legally registered or established by use as representing a company or product. Crucial for protecting brand identity and ensuring legal rights to brand elements.
Proof of Concept (PoC) is a demonstration, usually in the form of a prototype or pilot project, to verify that a concept or theory has practical potential. Crucial for validating ideas, demonstrating feasibility, and securing support for further development in product design and innovation processes.
Total Quality Management (TQM) is a comprehensive management approach focused on continuous improvement in all aspects of an organization. Essential for ensuring high-quality products and services and achieving customer satisfaction.
Quantitative data that provides broad, numerical insights but often lacks the contextual depth that thick data provides. Useful for capturing high-level trends and patterns, but should be complemented with thick data to gain a deeper understanding of user behavior and motivations.
A cognitive bias where individuals overestimate the accuracy of their judgments, especially when they have a lot of information. Important for understanding and mitigating overconfidence in user decision-making.
The phenomenon where people remember information better when it is presented through multiple sensory modalities rather than a single modality. Crucial for enhancing memory retention and understanding through multimodal presentations.
Enhanced search results that include additional visual or informational elements beyond the standard text, often derived from structured data on a webpage. Important for improving click-through rates and providing users with more useful information in search results.
An activity during a design audit where printed screens representing customer journeys are reviewed collaboratively with stakeholders to assess design quality and identify areas for improvement. Essential for ensuring design consistency, gathering feedback, and making informed decisions on design enhancements.
Ensuring that user experiences are consistent across different platforms, such as web, mobile, and desktop. Essential for creating a seamless and cohesive user experience across multiple devices.
Design patterns that adapt to different screen sizes and devices, ensuring a consistent user experience. Crucial for creating designs that work well across a variety of devices.
A design concept where digital interfaces incorporate elements that resemble their real-world counterparts to make them more intuitive and familiar to users. Important for creating intuitive and user-friendly interfaces by leveraging familiar real-world cues.
Large-Scale Scrum (LeSS) is a framework for scaling agile product development to multiple teams working on a single product. It provides a minimalist, large-scale agile approach that maintains the simplicity and effectiveness of Scrum while addressing the challenges of coordination and integration in multi-team environments.
A logical fallacy in which it is assumed that qualities of one thing are inherently qualities of another, due to an irrelevant association. Important for avoiding incorrect associations in user research and data interpretation.
A type of bias that occurs when the observer's expectations or beliefs influence their interpretation of what they are observing, including experimental outcomes. Essential for ensuring the accuracy and reliability of research and data collection.
Metrics that may look impressive but do not provide meaningful insights into the success or performance of a product or business, such as total page views or social media likes. Important for distinguishing between metrics that drive real business value and those that do not.
A distributed version control system for tracking changes in source code during software development. Essential for collaborative development and managing codebase evolution in digital product design.
An organization that places the product at the center of its operations, ensuring that all departments align their efforts to support product development and success. Crucial for creating a cohesive and focused approach to product development and business growth.
A role focused on overseeing the development, launch, and lifecycle of digital products, ensuring they meet market needs and business goals. Essential for integrating digital product strategy and development.
A strategic planning tool that outlines the future direction of a project or product using Kanban principles, emphasizing continuous delivery and improvement. Important for aligning team efforts and maintaining focus on long-term goals.
Search Engine Results Page (SERP) is the page displayed by a search engine in response to a user's query. Essential for understanding how search results are presented and how to optimize content to appear prominently.
ARIA attributes that describe the current state of an element, such as whether it is selected or expanded. Crucial for providing context and improving navigation for users with disabilities.
The minimum difference in stimulus intensity that a person can detect, also known as the just noticeable difference (JND). Crucial for designing user interfaces that are sensitive to changes in user input and feedback.
Search Engine Optimization (SEO) is the process of improving a website's visibility and ranking in organic search engine results. Essential for attracting more traffic and enhancing the online presence of a website.
Accessible Rich Internet Applications (ARIA) is a set of attributes that enhance the accessibility of web content for people with disabilities. Essential for making web applications more usable and inclusive.
A qualitative research method involving direct conversations with users to gather insights into their needs, behaviors, and experiences. Essential for gaining deep insights into user perspectives and informing design decisions.