Empathy Mapping
A collaborative tool used to visualize what a user thinks, feels, says, and does to better understand their experiences and needs.
A collaborative tool used to visualize what a user thinks, feels, says, and does to better understand their experiences and needs.
A cohesive system of visual and interaction design principles and guidelines that ensure consistency and coherence across a product or brand's interfaces and experiences.
The visual, auditory, and other sensory elements that represent a brand, such as logos, colors, and jingles.
The process of applying a consistent style, motif, or brand identity across a piece of work, design, or user experience to create coherence and enhance the overall aesthetic.
The phenomenon where users perceive aesthetically pleasing designs as more usable, regardless of the actual usability.
A visual tool for organizing information, typically starting with a central concept and branching out to related ideas and details.
The study of the nature of beauty, art, and taste and the creation and appreciation of beauty.
The study of the nature, functions, and effects of cinema, exploring how films communicate and create meaning.
A design language developed by Google that uses shadow, depth, and motion to create a realistic and intuitive user interface.