Gestalt Theory
A set of principles describing how the human mind organizes visual information into meaningful wholes.
75 topics found for
“visual focus”
Spotted Pattern
A reading pattern where users focus on individual elements or "spots" of interest on a page, rather than following a linear path.
Eye Tracking
A technology and research method that measures where and how long a person looks at various areas on a screen or interface.
von Restorff Effect
A phenomenon where an item that stands out is more likely to be remembered than other items, often used in design to highlight important elements.
Visual Weight
The perceived heaviness or importance of an element in a design, influenced by factors such as size, color, and contrast.
Visual Fluency
The ease with which visual information can be processed and understood by the viewer.
Visual Identity
The visual elements of a brand, such as color, design, and logo, that communicate the brand to consumers.
Visual Cueing
The use of visual elements to draw attention to important information or guide user actions.
Visual Hierarchy
The arrangement of visual elements in a way that signifies their importance, guiding users' attention to the most critical parts of a design.