Empathy Mapping
A collaborative tool used to visualize what a user thinks, feels, says, and does to better understand their experiences and needs.
A collaborative tool used to visualize what a user thinks, feels, says, and does to better understand their experiences and needs.
The ease with which visual information can be processed and understood by the viewer.
A type of sensory memory that briefly holds visual information for a fraction of a second.
The process of creating visual representations of data or information to enhance understanding and decision-making.
A phenomenon where people fail to recognize a repeated item in a visual sequence, impacting information processing and perception.
The process of creating an interface that displays key performance indicators and metrics in a visually accessible way.
Quantitative data that provides broad, numerical insights but often lacks the contextual depth that thick data provides.
A Gestalt principle where the mind completes incomplete figures to form a whole, aiding in the perception of shapes and objects.
The tendency for people to pay more attention to items placed in the center of a visual field.