Gestalt Theory
A set of principles describing how the human mind organizes visual information into meaningful wholes.
A set of principles describing how the human mind organizes visual information into meaningful wholes.
The perceived heaviness or importance of an element in a design, influenced by factors such as size, color, and contrast.
The ease with which visual information can be processed and understood by the viewer.
The visual elements of a brand, such as color, design, and logo, that communicate the brand to consumers.
The representation of data through graphical elements like charts, graphs, and maps to facilitate understanding and insights.
The arrangement of visual elements in a way that signifies their importance, guiding users' attention to the most critical parts of a design.
A key aspect of Gestalt psychology that explains the tendency for ambiguous images to pop back and forth unstably between alternative interpretations in the mind.
A type of sensory memory that briefly holds visual information for a fraction of a second.
A Gestalt principle that describes the visual relationship between a figure and its background, crucial for understanding visual perception.