CES
Customer Effort Score (CES) is a metric that measures how much effort customers have to put in to interact with a product or service.
23 topics found for
“website navigation”
Usability
The degree to which a product or system can be used by specified users to achieve specified goals with effectiveness, efficiency, and satisfaction in a specified context of use.
Trigger
A prompt or cue that initiates a behavior or response, often used in behavior design to encourage specific actions.
Pogo Sticking
A behavior where users repeatedly bounce back and forth between a search engine results page and individual search results.
Nielsen’s Heuristics
A set of ten general principles for user interface design created by Jakob Nielsen to improve usability.