An inference method used in AI and expert systems where reasoning starts from the goal and works backward to determine the necessary conditions.
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A dark pattern where users think they are going to take one action, but a different, undesirable action happens instead.
A psychological phenomenon where people do something primarily because others are doing it.
A phenomenon where users consciously or subconsciously ignore banner-like information or advertisements on websites.
Obstacles that make it difficult for new competitors to enter an industry, such as high capital requirements, strong brand loyalty, or regulatory hurdles.
A cognitive bias where people ignore general statistical information in favor of specific information.
Behavior-Driven Development (BDD) is a software development approach where applications are specified and designed by describing their behavior.
Modifications or additions to a system that encourage specific user behaviors.
A systematic evaluation of behaviors within an organization or process to identify areas for improvement and ensure alignment with goals.
The application of behavioral science principles to design products that influence user behavior in a desired way.
The study of psychology as it relates to the economic decision-making processes of individuals and institutions.
The study of how psychological influences affect financial behaviors and decision-making.
The study of strategic decision making, incorporating psychological insights into traditional game theory models.
Practical applications of behavioral science to understand and influence human behavior in various contexts.
An organization that applies behavioral science to policy and practice to improve public services and outcomes.
The theory that all behaviors are acquired through conditioning, often used to understand and influence behavior change.
The evaluation of products based on their ability to influence and shape user behavior.
Designing products that leverage behavioral science to influence user behavior in positive ways.
Managing product development with a focus on understanding and influencing user behavior through behavioral science principles.
The use of behavioral science insights to inform and guide strategic decision-making in organizations.
A marketing strategy that uses user behavior data to deliver personalized advertisements and content.
The study of the principles that govern human behavior, including how people respond to stimuli and learn from their environment.
The application of behavioral science principles to improve the design and usability of digital products, focusing on user behavior and interactions.
A theoretical approach that focuses on observable behaviors and dismisses internal processes, emphasizing the role of environmental factors in shaping behavior.
The tendency to judge the strength of arguments based on the believability of their conclusions rather than the logical strength of the arguments.
The tendency to cling to one's beliefs even in the face of contradictory evidence.
A psychological phenomenon where a person who has done a favor for someone is more likely to do another favor for that person than if they had received a favor from them.
The process of comparing design metrics to historical performance, competitive standards, or industry best practices to identify areas for improvement.
The practice of comparing performance metrics to industry bests or best practices from other companies.
A statistical phenomenon where two independent events appear to be correlated due to a selection bias.
Behavioral Science (BeSci) is the study of human behavior through systematic analysis and investigation.
A testing phase where a product is released to a limited audience outside the development team to identify issues and gather feedback before the final release.
An experimental design where different groups of participants are exposed to different conditions, allowing for comparison between groups.
Business Intelligence (BI) encompasses technologies, applications, and practices for the collection, integration, analysis, and presentation of business information.
A concept in communication and interaction where information or influence flows in two directions.
Extremely large data sets that can be analyzed computationally to reveal patterns, trends, and associations.
The process of examining large and varied data sets to uncover hidden patterns, correlations, and insights.
A professional who designs, builds, and maintains systems for processing large-scale data sets.
Also known as Parkinson's Law of Triviality, is the tendency to spend excessive time on trivial details while neglecting more important issues.
The use of biological data (e.g., fingerprints, facial recognition) for user authentication and interaction with digital systems.
A cognitive bias where bizarre or unusual information is better remembered than common information.
A testing method where the internal structure of the system is not known to the tester, focusing solely on input and output.
A decentralized digital ledger that records transactions across many computers in a way that ensures the security and transparency of data.
A market space that is unexplored and uncontested, where companies can create new demand and capture significant market share without much competition.
An open-ended and creative approach to problem-solving or planning, often involving brainstorming and envisioning future possibilities without constraints.
A deployment strategy that reduces downtime and risk by running two identical production environments, switching traffic between them.
Build-Measure-Learn (BML) is a feedback loop used in Lean Startup methodology where a product is built, its performance is measured, and learnings are used to make improvements.
Bottom of Funnel (BoFu) refers to the stage in the sales funnel where prospects are close to making a purchase decision.
An approach to information architecture that starts with the details and builds up to a comprehensive structure.
The percentage of visitors to a website who navigate away from the site after viewing only one page.
A cognitive bias where people remember scenes as being more expansive than they actually were.
A concept that humans make decisions within the limits of their knowledge, cognitive capacity, and available time, leading to satisficing rather than optimal solutions.
Business Process Automation (BPA) refers to the use of technology to automate complex business processes.
Business Process Execution Language (BPEL) is a language for specifying business process behaviors based on web services.
Business Process Modeling Language (BPML) is a language used for modeling business processes, enabling the design and implementation of process-based applications.
Business Process Model and Notation (BPMN) is a graphical representation for specifying business processes in a workflow, using standardized symbols and notations.
Business Process Management Software (BPMS) refers to tools and systems that help organizations design, model, execute, monitor, and optimize their business processes.
A brainstorming technique where participants draw their ideas instead of writing them down.
A brainstorming technique where participants write down their ideas independently before sharing them with the group.
The practice of ensuring that all brand activities and communications are consistent with the brand's values, mission, and identity.
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