The style and attitude of the communication in a product, reflecting the brand's personality and affecting how messages are perceived by users.
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Software agents that can perform tasks or services for an individual based on verbal commands.
The process of optimizing content and website structure to improve visibility and ranking in voice search results.
A phenomenon where an item that stands out is more likely to be remembered than other items, often used in design to highlight important elements.
Volatility, Uncertainty, Complexity, and Ambiguity (VUCA) is an acronym for describing the challenging conditions of the modern world.
Voice User Interface (VUI) is a system that allows users to interact with a device or software using voice commands.
World Wide Web Consortium (W3C) is an international community that develops open standards to ensure the long-term growth of the Web.
Web Accessibility Initiative (WAI) is a program developed by W3C to improve web accessibility.
Web Accessibility Initiative û Accessible Rich Internet Applications (WAI-ARIA) is a set of guidelines for making web content and applications accessible.
A guided, interactive overlay that introduces users to features or tasks within an application.
An activity during a design audit where printed screens representing customer journeys are reviewed collaboratively with stakeholders to assess design quality and identify areas for improvement.
A potential customer who has shown interest in a product or service and is more likely to become a customer.
The process of designing intuitive navigation systems within a digital product that help users easily understand their current location, navigate to desired destinations, and efficiently complete tasks.
Web Content Accessibility Guidelines (WCAG) are a set of guidelines developed by WAI to make web content more accessible.
An automated program used by search engines to browse the internet and index web pages, aiding in the retrieval of relevant information during a search query.
A prioritization method that assigns different weights to criteria based on their importance, helping to make informed decisions and prioritize tasks effectively.
A testing method that examines the internal structure, design, and coding of a software application to verify its functionality.
A product or service produced by one company that other companies rebrand to make it appear as if they had made it.
An area in a market or industry that is currently underserved or unaddressed, presenting opportunities for innovation and new business ventures.
A phenomenon where the winner of an auction tends to overpay due to emotional competition, leading to a less favorable outcome than anticipated.
The process of creating a simplified visual guide or blueprint for the layout and structure of a webpage or app, focusing on functionality and content placement.
A step-by-step guide that helps users complete a complex task by breaking it down into manageable steps.
A usability testing method where users interact with a system they believe to be autonomous, but which is actually operated by a human.
A distinct text-only typographic treatment of a brand name used as a logo.
A product development approach where teams start with the desired customer experience and work backwards to determine what needs to be built to achieve that outcome.
A cognitive bias where individuals underestimate their own abilities and performance relative to others, believing they are worse than average.
A brainstorming technique where participants intentionally suggest bad ideas to spur creative thinking and overcome mental blocks.
Weighted Shortest Job First (WSJF) is a prioritization method used in agile and lean methodologies to maximize value by comparing the cost of delay to the duration of tasks.
Walk the Wall (WTW) is a practice where team members physically move along a wall displaying their project's progress, discussing and updating tasks.
Explainable AI (XAI) are AI systems that provide clear and understandable explanations for their decisions and actions.
eXtreme Programming (XP) is an agile software development methodology focused on customer satisfaction and continuous improvement.
The process of performing a series of seemingly unrelated and often tedious tasks that are necessary to solve a larger problem.
A psychological phenomenon where people remember uncompleted or interrupted tasks better than completed tasks.
A phenomenon where people perceive an item as more valuable when it is free, leading to an increased likelihood of choosing the free item over a discounted one.
A cognitive bias where people prefer the option that seems to eliminate risk entirely, even if another option offers a greater overall benefit.
Zero Moment of Truth (ZMOT) is a concept in marketing that refers to the point in the buying cycle when the consumer researches a product before the seller even knows they exist.
Zone of Proximal Development (ZPD) is a concept in educational psychology that describes the difference between what a learner can do independently and what they can achieve with guidance and support.
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